Those "First Home Game since 1957" signs that have popped up all over? The Nets pay $25 a pop for businesses to put them in the window (as a local business owner informed me). A lot of money and legwork, but still probably cheaper than a 30-second TV spot.I suspect that street team has made certain streets a priority. I've seen a few of the signs on Smith Street, but Coney Island Avenue--not so much.
This watchdog blog, by journalist Norman Oder, offers analysis, commentary, and reportage about the $4.9B project to build the Barclays Center arena and 15-16 towers at a crucial site in Brooklyn. Dubbed Atlantic Yards by developer Forest City Ratner in 2003, it was rebranded Pacific Park Brooklyn in 2014 after the Chinese government-owned Greenland Group bought a 70% stake going forward. As of 2018, after the arena and four towers were built, Greenland will own 95% of future construction.