In a new book on Brooklyn gentrification, a revelation about Forest City and Newswalk; questions about framing Atlantic Yards
This is the first of two articles on recent work by two scholars regarding Atlantic Yards. The second concerned their article on eminent domain. A book published last year, What the Signs Say: Language, Gentrification, and Place-Making in Brooklyn , focuses on a close analysis of retail signs. It also contains some interesting insights on Atlantic Yards, plus--I'd contend--some misreadings. This isn't the last word on Atlantic Yards from sociolinguist Shonna Trinch and cultural anthropologist Edward Snajdr, a married couple who both teach in the Department of Anthropology at John Jay College, CUNY, who are pursuing a larger study. They gained a 2010 National Science Foundation award to research “the dynamic and mutually transforming relations between local communities and urban development projects.” So this book reflects part of that research, focusing on retail markers of gentrification. The gist: The unique and consistent features of many words, large lettering, a...