NY1's Atlantic Yards Gets New Name for New Life , broadcast yesterday, is a remarkable, if perhaps unsurprising by now, piece of lapdog journalism. It's keyed to the topping out of the 550 Vanderbilt condo and the 535 Carlton "100% affordable" building, but the new name, of course, was announced in 2014 . From the piece: The development initially was called Atlantic Yards after the Long Island Rail Road yard beneath Atlantic Avenue, but after some 30 lawsuits attempting to stop the project, the developers think the original name has too much history. Pacific Park refers to Pacific Street, which is being de-mapped and turned into a public park. It's a marketing strategy to attract buyers for condos that run from $845,000 for a one bedroom to nearly $7 million for a penthouse. In contrast, the 298 rental units at the Carlton building will be 100 percent affordable, supported by the city's affordable housing program. "For a family of four now, it w...
This watchdog blog, by journalist Norman Oder, concerns the $6B project to build the Barclays Center arena & 15-16 towers at a crucial site in Brooklyn. Dubbed Atlantic Yards by developer Forest City Ratner in 2003, it was rebranded Pacific Park Brooklyn in 2014 after the Chinese government-owned Greenland USA bought a 70% stake going forward. In 2018, once the arena & four towers were built, Greenland bought out most of Forest City's stake, then sold three leases to other companies.