Aiming for an edge, landlord Brodsky (with two Atlantic Yards towers) now touting "Neighborly Events" programming
I have to admit, when I saw this article yesterday in Curbed, The Brooklyn High-Rise Giving Tenants an Allowance , with an image (photo? rendering) of 18 Sixth Ave. (B4, aka Brooklyn Crossing), I wondered if there was a story I missed. Well, only slightly. I somehow wasn't sent the press release from the Brodsky Organization touting its Neighborly Events programming, which, as it turns out, is not limited to that particular address. As Curbed puts it: Across a number of the developer’s roughly 50 rental properties , tenants can get Visa gift cards to partially reimburse a game night or costume party attended by their neighbors — as long as they’re willing to post about their event on the Building Link messaging system; take a minimum of “five quality photos” of, say, Lisa from the 16th floor munching on Doritos; and, of course, provide itemized receipts. So far, per a Brodsky spokesperson, the company’s priciest compensation has been somewhere around $500. The point i...