From the Brooklyn Nets, a Brand Partner Impact Survey, including Sports Drink and Luxury Outerwear. (Omitted: felonious Barclays)
I wrote last week about a survey from the Brooklyn Nets that aimed to improve the Barclays Center experience but quite possibly also useful for marketing playoff tickets. Another sweepstakes laneded this week, the Brooklyn Nets Brand Partner Impact Survey, with different questions and somewhat different prizes: not just JetBlue flight vouchers but also Nike Gift Cards, and Brooklyn Nets merchandise packs. This survey ends April 20, so it's not geared to the playoffs. Respondents were first asked to compare their level of engagement this season compared to last, then asked what brands or companies they associate with being official sponsor of the team. They were given lists of brands/companies in various categories and asked to select the official sponsor: Credit Card Sports Betting Online Brokerage Sports Drink Biometric Identity Platform Luxury Outerwear Energy/Gas Provider Other questions included familiarity with various brands, positive/negative opinio...