Barclays Center promoters invoke borough authenticity ("Brownstone Suites") to "soften" entrance into Brooklyn
The Barclays Center Showroom has been re-launched to sell suites and "to further celebrate Brooklyn and the heritage of the NETS basketball team." Among the features: "new floor-to-ceiling graphics evoking Brooklyn and its rich culture, history, and recent resurgence" plus "a historical timeline of sports and entertainment milestones in Brooklyn." And, of course, the Brooklyn Sports & Entertainment logo uses script that invokes the Brooklyn Dodgers . Beyond that, the design of weathered steel is supposed to invoke Brooklyn's industrial heritage, according to Borough President Marty Markowitz's talking points, a statement that drew scorn from architectural critics who noted that industrial buildings have been and would be demolished for the Atlantic Yards project. The idea of authenticity What's up? Why are there Brownstone Suites and Loft Suites? Well, the Brooklyn strategy pursued by arena supporters sounds not unlike that pr...