Breathless "exclusive" on BSE Global's upcoming media project, sharing "zeitgeist of Brooklyn," cites influence of youth culture brand Complex.
A breathless "exclusive" Business Insider article published Dec. 11, The billionaire owners of the Nets and Liberty plan to launch a media brand around the 'zeitgeist of Brooklyn' in 2025 , relies on five (!) unnamed sources all buffing the same vague but ambitious project. BSE Global's new media brand will focus on "capturing and sharing the zeitgeist of Brooklyn," spokesperson Sheerin Salimi told Business Insider. They're calling it "Brand X" and even considered "Boom," but it's no longer on the table. Much of this isn't new--it started with the purchase (and transformation) of once-indie Brooklyn Magazine (whose editor is gone) and has been amplified in other coverage, including plans for retail and events. Screenshot from Complex The Complex complex What's new is the influence of the youth culture brand Complex , which mixes content, including video, and direct marketing. They've hired five former Complex st...