PR Week salutes communications strategy behind Barclays Center and Atlantic Yards, cites "35 lawsuits"; Ratner's mantra: "We will figure it out"
In a 12/1/12 feature, PR Week reports, Game on at Brooklyn's Barclays Center: Leveraging Brooklyn's heritage and a celebrity superstar, the Barclays Center shoots and scores with effective comms. ("Comms" means "communications.) They sure do, but that's partly because of a disengaged and manipulatable press. As a trade publication, PR Week chose to let the arena's spokesmen tout their successes, with nary a contrary word. Thus one major factual error was published, with other passages worth some skepticism. There are some interesting tidbits: But make no mistake, everything else in the reception area, including large poster-size historical images of Brooklyn and coffee table books celebrating the region's history, reminds you that your feet are firmly planted in downtown Brooklyn... The receptionist is very patient. It's not the first time someone has called to speak to Brooklyn native Jay-Z, the celebrity hip-hop mogul who is a part owner...