461 Dean, with new owners, no longer promotes Pacific Park (but offers astoundingly whimsical Brooklyn map)
What a difference a few years makes: in 2016, when Forest City Ratner was the developer and owner of 461 Dean, the modular tower known as B2, the building was promoted as being part of Pacific Park, said to have "beautiful residences designed by leading architects, a brand new 8-acre park, Barclays Center," and more. See screenshot below.
That was a stretch since the "park" didn't exist and, when complete, wouldn't be that close to the building, which flanks the arena at Dean Street and Flatbush Avenue. But Forest City was partnering with Greenland USA on the larger project, so it was all tied together.
New owner, new promotion
Forest City sold the tower in March 2018 to Principal Global Investors, which has no stake in the larger project. The current version of the 461 Dean web site contains no mention of Pacific Park, which, after all, is neither a neighborhood nor a park but rather a very unfinished--and irregular--development site.
So the web site touts the building as located in Prospect Heights (it is, at the edge):
Note: the copy at StreetEasy apparently hasn't been updated, since it promotes the building as offering "an unrivaled residential experience in immediate proximity to the new Pacific Park in Brooklyn" and claims that "Pacific Park has something for everyone," including "a brand new 8-acre park."
About that map
As shown in the astoundingly whimsical area map (below) provided on the 461 Dean web site, the fantasy Brooklyn lifestyle puts all the cool things extremely close, and leaves out anything like a wide, traffic-filled road or an untoward intervention.
Wouldja believe it? Fort Greene Park and the Brooklyn Academy of Music (BAM) are just past the Atlantic Terminal mall and ThisClose to DUMBO. And 461 Dean seems the tallest building in and around Downtown Brooklyn. (Yeah, sure.) And the Statue of Liberty is almost climbing the bridge.
461 Dean Neighborhood map June 2019 by Norman Oder on Scribd
That was a stretch since the "park" didn't exist and, when complete, wouldn't be that close to the building, which flanks the arena at Dean Street and Flatbush Avenue. But Forest City was partnering with Greenland USA on the larger project, so it was all tied together.
 |
| 461 Dean web site; screenshot, 2016 |
Forest City sold the tower in March 2018 to Principal Global Investors, which has no stake in the larger project. The current version of the 461 Dean web site contains no mention of Pacific Park, which, after all, is neither a neighborhood nor a park but rather a very unfinished--and irregular--development site.
So the web site touts the building as located in Prospect Heights (it is, at the edge):
SURROUNDED BY EVERYTHING THAT MAKES BROOKLYN INCREDIBLE.I'm not sure that "the Brooklyn lifestyle" is truly defined, especially since there are multiple Brooklyns. It's a nice marketing phrase.
Positioned next to the Barclays Center at the meeting point of vibrant Fort Greene, Downtown Brooklyn, and Prospect Heights neighborhoods, 461 Dean is the perfect spot for anyone looking for the Brooklyn lifestyle.
Note: the copy at StreetEasy apparently hasn't been updated, since it promotes the building as offering "an unrivaled residential experience in immediate proximity to the new Pacific Park in Brooklyn" and claims that "Pacific Park has something for everyone," including "a brand new 8-acre park."
About that map
As shown in the astoundingly whimsical area map (below) provided on the 461 Dean web site, the fantasy Brooklyn lifestyle puts all the cool things extremely close, and leaves out anything like a wide, traffic-filled road or an untoward intervention.
Wouldja believe it? Fort Greene Park and the Brooklyn Academy of Music (BAM) are just past the Atlantic Terminal mall and ThisClose to DUMBO. And 461 Dean seems the tallest building in and around Downtown Brooklyn. (Yeah, sure.) And the Statue of Liberty is almost climbing the bridge.
 |
| The web site map has each illustration labeled. |
Comments
Post a Comment