At the Atlantic Antic, DDDB takes on Bloomberg; FCR sits it out; The Brooklyner and Avalon Fort Greene get a push
Given that the developer is hardly letting up on Atlantic Yards, I assume it's a temporary, strategic retreat, just as Atlantic Yards and FCR advertising were absent for this year's edition of the Community Newspaper Group's Brooklyn Tomorrow. They don't need to win over the locals right now.
If Atlantic Yards proceeds, expect a big presence at subsequent Atlantic Antics.
A couple of representatives of DDDB were even on hand outside a campaign office for Mayor Mike Bloomberg's reelection to remind passers-by of his professed love for sweetheart deals.
Despite the economic downturn, some major construction in the area remains in progress, so, though the volume was certainly lower than in previous years, there were still attempts to promote new developments.
The 51-story Brooklyner, now the borough's tallest building, was easily visible from its 111 Lawrence Street base.
It's a product of the Clarett Group, which no longer controls the Forte condo in Fort Greene, which has been returned to its lender after slow sales.
Marketers for the building distributed an edition of this week's Time Out New York magazine, wrapped with a new cover introducing The Brooklyner.
As for "Time Out New York's picks around Downtown Brooklyn's newest residential neighborhood," consider that the insert sent readers as far south to the restaurant Alma on Columbia Street, well over a mile away, or the restaurant No. 7, about a mile away.
There's more and more going on in Downtown Brooklyn--and that location really is Downtown Brooklyn--but the amenities that high-end renters apparently want are not nearby, not in FCR's MetroTech, but in the surrounding, lower-rise neighborhoods.
Real estate: Avalon Fort Greene
Anyone picking up a copy of The Brooklyn Paper saw the newspaper wrapped with an advertisement for Avalon Fort Greene, promoted via the dubious URL of avalonyoutopia.com.