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Will Mooney's third (!) attempt to row from Africa to Brooklyn gain publicity (and help from Prokhorov)?

Can I repeat what I wrote in February:
It probably sounds churlish to raise questions about the honorable effort by Victor Mooney, who lost one brother to AIDS and has another who's HIV-positive, to make a second attempt to row across the Atlantic Ocean to increase awareness of AIDS and--an added crusade--of global warming.

But the news coverage of Mooney’s effort has been shallow, and it dismays me that Mooney gets into the papers, while the press ignores much more important stories about institutional and governmental behavior like the closing of the Carlton Avenue bridge and New York University’s absorption of Polytechnic University.

Well, Mooney's second attempt failed, and he's now trying a third time, seeking help new Nets owner Mikhail Prokhorov.