Saturday, July 18, 2009

Brooklyn Tomorrow 2009: unlike previous two issues, no mention of Atlantic Yards (and it comes with the Brooklyn Paper now)

The first two issues of the annual Brooklyn Tomorrow supplement--essentially advertorial--highlighted the Atlantic Yards project on the cover and in advertising, but the 2009 version omits any mention of the project.

Brooklyn Tomorrow is published by the News Corporation's Community Newspapers Group (CNG) and was included in yesterday's New York Post and this weekend's Courier-Life --and, for the first time, the Brooklyn Paper, which entered the CNG fold in March. All the articles were written by Courier-Life staffers.

(The screenshots below come from the front pages of the Brooklyn Paper and the Courier-Life, respectively.)

Why omit Atlantic Yards? Surely it remains part of the CNG vision of Brooklyn Tomorrow. Perhaps Forest City Ratner didn't want to share images of the project, either because they're not ready, or the "hangar" of a new arena is too embarrassing.

Maybe it's that there are no advertisements from Forest City Ratner, the Nets, or Barclays this time. Or maybe it's both.

Williamsburg waterfront

On the cover is a rendering of Northside Piers in Williamsburg, billed as the "latest in posh waterfront housing."

Inside, a letter from Editor-in-Chief Kenneth Brown asserts that Brooklyn has "certainly shown an uncommon resilience." Indeed, the next paragraph is worth quoting in full, given its cliches, curious syntax, and sunny optimism:
The exponential pace of growth Brooklyn has enjoyed for the past several years may have slowed a tad, but it still whizzes by, and the future still seems bolder and brighter than anyone could have imagined, particularly in today's uncertain times.

The lead news article suggests:
Buying into the borough's future never looked so good.

Cost-cutting and an array of incentives at some of Brooklyn's toniest waterfront buildings oculd make luxe living the new black.

Then again, New York magazine has a different view of The Billyburg Bust.

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