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Does Nets CEO Yormark really get up at 3:30 a.m.?

At the Izod Center Wednesday night, watching the New Jersey Nets lose to the New York Knicks, I spotted Nets Sports & Entertainment CEO Brett Yormark darting around the arena floor, stopping to glad-hand guests in various sectors, then to catch the action on the court. He's the guy standing in the photo below.

(Sorry about the poor quality of the photo, but the Izod Center doesn't allow guests to bring in "professional cameras.")

Yormark's energy level, as befits his reputation, was high. He was either energized by the hoops action or has a stash of Jolt Cola (unavailable at the 'Zod).

See, the Yormark legend has it that the hard-driving wunderkind “often starts his day at 3:30 in the morning,” as reported last March in Portfolio.

The game Wednesday night was over by 10 p.m. Surely, Yormark had a few post-game tasks. Even if he zipped home by jetpack, he didn’t hit the sack until 11 p.m. That would have left just four-and-a-half hours to recoup.

Dodging the question

So, is he a medical marvel? Maybe, maybe not. When asked about his sleep habits, Yormark hedged when queried last week on the WFAN talk show Boomer & Carton.

“It says you wake up--is it true?—3:30 every morning,” Boomer Esiaison asked.

“I’m up very early,” Yormark replied. “I start my day quite early.”

OK, it's no big deal--an executive burnishing his myth--especially given that Yormark has accomplished quite a lot.

However, as with Yormark's predictions regarding arena construction, assertions about his extreme sleep habits should be taken with a grain of salt.

[Note: Blogger allows users to 'schedule' posts. I was not up at 3:30 a.m.]


  1. I'm up and I'm here to tell you that this one is really the tops. Roll over and take the rest of the day off.

    Such hard-hitting investigative reporting must take a lot out of a man. You caught him! Got him good!

    My God, man, get a life before it's too late!

  2. Bobbo, of Oder doesn't have a life, what does it make you his most frequent commenter.

    Have you heard of a color piece? now you have. jeeze, get a life.

  3. Bobbo should sign his name Bob Windrem.


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