Trying to rename Brooklyn "Forest City"? Maybe not so much, but Barclays Center, as in BCTV, and Brooklyn Nets step up
Makes me sad, yeah it's such a pitypromotional efforts get compounded by press promotion, and the Barclays Center, the latter named--despite Michael D. D. White's efforts in Noticing New York--mostly unsullied by the Barclays scandal.
They're trying to rename Brooklyn "Forest City"
"Visit BCTV to watch what's happening around Brooklyn and Barclays Center," the arena home page urges, referring to the in-house video channel, which of course comes with a sponsor, Ortsbo.
What's on BCTV
Well, Barclays Center Television has four categories: one concerns the building; two address in-building activities (BC Sports and Nets Basketball); and Series Brooklyn offers borough tidbits. (I'm waiting for BC Entertainment.)
Who wouldn't want the publicity? (Would anybody turn it down, as Rooftop Films in 2005 turned down Forest City Ratner's ill-fated Brooklyn Standard promotional paper, which published only two issues?)