Friday, December 19, 2008

Heartwood Studios: digital storytelling used (still?) to market the Barclays Center

Heartwood Studios, which offers "Digital Storytelling® through Visual Extravaganza®!" is--or at least was--working on marketing the Barclays Center and suites there.

In the illustration at right, the graphic of the Barclays Center has been widely circulated and the Nets Sales Center has at least opened; however, the rendering at bottom is new to me. (Click to enlarge)

Is campaign paused?

It's also a bit stale, which offers further evidence that the project is paused. The figure in the background of the graphic is point guard Jason Kidd, wearing number 5, who was traded to Dallas in February.

Also, an anonymous commenter on NetsDaily said November 13 that "I happen to know they let go of almost ten key internal employees earlier this week and several that were selling for the new arena suites and seating."

First, the Cowboys

The East Bay Business Times explained last year that Heartwood gained attention with an animated presentation of the new stadium for the Dallas Cowboys:
That video, posted on a promotional site for the stadium in January, laid the groundwork for [CEO Neil] Wadhawan to make recent presentations to the New York Yankees and the New Jersey Nets, which have commissioned Heartwood to work with Gehry Partners LLP on their next stadium.

What's Gehry Partners doing right now on the AY arena? Not so much.

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