I was confounded last July when the food website Eater, reporting on a new Hungry Ghost coffee location, described Sweet Polly as in “the new Pacific Park neighborhood in Brooklyn.”
I suspected that, since the new location was in Forest City New York's 80 DeKalb tower, that the press release came from Forest City, eager to promote its Prospect Heights project as "Pacific Park."
I've since found proof, and it's more bizarre, since Forest City was claiming that 80 DeKalb, a good 12-minute walk from the Barclays Center, was itself in "the evolving Pacific Park neighborhood."
Here's the press release, posted on the Coffee Talk web site 8/4/17. with emphasis added in bold:
Hungry Ghost Coffee Bar & Café to Open Fifth Location
BROOKLYN, NY (July 13, 2017) – Forest City New York today announced Hungry Ghost will open its fifth coffee bar & café at 80 DeKalb. Hungry Ghost opened its first location in Prospect Heights in 2012 and now operates four coffee bars in Brooklyn and Manhattan. For those chasing the perfect shot of espresso or cold brew, the new location at 80 DeKalb will occupy 420 square feet on the ground floor and offer a menu of Portland, Oregon-based Stumptown coffees along with imported French pastries. Construction will begin in the summer for an expected October opening.
“Hungry Ghost is an ideal addition to the evolving Pacific Park neighborhood,” said MaryAnne Gilmartin, President and CEO of Forest City New York. “We value their Brooklyn roots as we look to support local businesses and help the community grow. It’s a rewarding part of our business to provide opportunities for people and companies to thrive in the heart of downtown Brooklyn.”
Hungry Ghost will enhance the 80 DeKalb residents’ living experience by providing a nearby elegant space to socialize and enjoy refreshments. The coffee bar’s central location will connect the surrounding community, as it is only steps away from the DeKalb Avenue subway station, Long Island University-Brooklyn, BRIC and Brooklyn Academy of Music.
“Since we opened our first location, we have focused on providing a unique atmosphere that adds color and flavor to the community. Not just by providing the best cup of coffee and light bites in a given neighborhood, but a place that is welcoming to all residents and visitors,” said Murat Uyaroglu, Owner and Founder of Hungry Ghost. “Brooklyn is a diverse, welcoming community and we want our customers to believe that when they come to Hungry Ghost they not only get the best quality coffee, but a truly Brooklyn experience.”
Uyaroglu also owns the cocktail bar Sweet Polly, located in Pacific Park.
About Hungry Ghost
Hungry Ghost is a Brooklyn based coffee shop founded by Murat Uyaroglu in 2012. The cafe chain is tireless in its goal of chasing the perfect shot of espresso. Specializing in third wave coffee, Hungry Ghost serves exclusively Stumptown coffee and cold brew as well as quality baked goods. An integral part of the café is its aesthetic, allowing for its mission to create a space for locals to gather. Hungry Ghost currently has four locations and has two more in the works for late fall 2017.=
About Forest City New York
Forest City New York, a wholly owned subsidiary of Forest City Realty Trust, owns and operates more than 30 properties in the New York metropolitan area. Forest City Realty Trust is an NYSE-listed national real estate company with $8.6 billion in consolidated assets. The company is principally engaged in the ownership, development, management and acquisition of commercial and residential real estate throughout the United States. For more information, visit www.forestcity.net/.
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