Skip to main content

A partial re-set for 2015-16 Brooklyn Nets season tickets: many prices down, though cheapest ($25) seats all gone

Brooklyn Nets season ticket prices for their upcoming fourth season, 2015-16, have gone down in several places, apparently a reaction to the team's mediocre performance and the aggressive price increases for this season.

Re-setting the prices in January, the Nets lowered the cost for the cheapest season tickets in several sections to $25 per game from $45. Remember, those seats were $15 in the first year and $25 in the second year before the aggressive boost to $45. Now the top price in the cheap sections is now $45, down from $70.

Surely they recognize the declining interest in the team (see the TV ratings), the periodic comps and flash discounts, and the brutal secondary market where tickets often fall below $20. I've seen Nets vans around Brooklyn offering tickets for $20, with no fee.

They've also lowered the cost in several other sections, sometimes in the cheaper seats, and sometimes in the more expensive sections, as described further below.

Then again, it's not clear how many of the cheapest tickets were made available. When I looked in mid-January, there were exactly two season tickets available at $25, and they're gone now. A  number of season tickets do remain at $35, in the Gray sections, which this season started at $50.

2015-16 Nets prices, click to enlarge
Also, some prices have apparently gone up. One fan wrote on NetsDaily 1/12/15, "No matter how much unlimited beer they offer, I’m not renewing my season tickets (which are priced 36% higher next year)."

Flexibility and opacity

So it's unclear how much the blended average price has changed. The team clearly wants to retain flexibility and opacity.

In no section--note that several courtside sections are not being put on sale--have the most expensive tickets become more costly, which suggests that any price increases are within the middle level of sections. The tally:
  • Dark Blue seats are now $125-$195, down from $135-$195.
  • Brown are now $110-$195, down from $125-$195.
  • Light green remain $99-$195
  • Tan are now $99-$125, down from $99-$135.
  • Red remain $89-$99.
  • Gold are $35-$99, down from $50-$99.
  • Aqua are $25-$60, down from $45-$89.
  • Orange are $25-$45, down from $45-$70.
  • Gray are $35-$60, down from $50-$80.
  • Mid-January, StubHub Nets tickets 
  • Light Blue are $25-$45, down from $45-$70.
Reasons for variability

The Nets retain numerous seats to sell as single-game tickets, which this year it has priced as low as $20.

The secondary market shows wide variability, as shown when I checked in mid-January. Tickets to the Washington Wizards started at $39.46 on StubHub when I checked, but dropped to $12.69 against the strong Portland Trail Blazers, dropped to $8.05 for a Charlotte Hornets game in March, and rose to $77.65 for a game against the surprisingly mediocre LeBron James-led Cleveland Cavaliers.

Presumably the Nets want to make sure that, when they sell single-game tickets, they can compete with season ticket-holders selling on the secondary market.

Click to enlarge
Current discounts

Note that the Nets quietly but regularly put tickets on sale well below face value, and market them to organizations ranging from the American Automobile Association to the PBA.

For example, $80 tickets for a game in January were available for $35, as noted in graphic at left.

The current, 2014-15 season ticket prices

As I wrote in March 2014, a Nets press release claimed, "Season ticket prices remain the same from the 2013-14 season and start at $45 per seat."

That wasn't true. Tickets in the 2013-14 season started at $25 a seat, not $45.

That was another in a series of deceptions, such as the promise of $15 tickets--which lasted for just one year, and for a very limited number of seats.
2014-15 Nets prices
The 2013-14 season ticket prices
2013-14 Nets prices
The 2012-13 season ticket prices
2012-13 Nets prices


Popular posts from this blog

Barclays Center/Levy Restaurants hit with suit charging discrimination on disability, race; supervisors said to use vicious slurs, pursue retaliation

The Daily News has an article today, Barclays Center hit with $5M suit claiming discrimination against disabled, while the New York Post headlined its article Barclays Center sued over taunting disabled employees.

While that's part of the lawsuit, more prominent are claims of racial discrimination and retaliation, with black employees claiming repeated abuse by white supervisors, preferential treatment toward Hispanic colleagues, and retaliation in response to complaints.

Two individual supervisors, for example, are charged with  referring to black employees as “black motherfucker,” “dumb black bitch,” “black monkey,” “piece of shit” and “nigger.”

Two have referred to an employee blind in one eye as “cyclops,” and “the one-eyed guy,” and an employee with a nose disorder as “the nose guy.”

There's been no official response yet though arena spokesman Barry Baum told the Daily News they, but take “allegations of this kind very seriously” and have "a zero tolerance policy for…

Behind the "empty railyards": 40 years of ATURA, Baruch's plan, and the city's diffidence

To supporters of Forest City Ratner's Atlantic Yards project, it's a long-awaited plan for long-overlooked land. "The Atlantic Yards area has been available for any developer in America for over 100 years,” declared Borough President Marty Markowitz at a 5/26/05 City Council hearing.

Charles Gargano, chairman of the Empire State Development Corporation, mused on 11/15/05 to WNYC's Brian Lehrer, “Isn’t it interesting that these railyards have sat for decades and decades and decades, and no one has done a thing about them.” Forest City Ratner spokesman Joe DePlasco, in a 12/19/04 New York Times article ("In a War of Words, One Has the Power to Wound") described the railyards as "an empty scar dividing the community."

But why exactly has the Metropolitan Transportation Authority’s Vanderbilt Yard never been developed? Do public officials have some responsibility?

At a hearing yesterday of the Brooklyn Borough Board Atlantic Yards Committee, Kate Suisma…

No, security guards can't ban photos. Questions remain about visibility of ID/sticker system.

The bi-monthly Atlantic Yards/Pacific Park Community Update meeting June 14, held at 55 Hanson Place, addressed multiple issues, including delays in the project, a new detente with project neighbors,concerns about traffic congestion, upcoming sewer work and demolitions, and an explanation of how high winds caused debris to fly off the under-construction 38 Sixth Avenue building. I'll have more coverage.
Security issues came up several times at the meeting.
Wayne Bailey, a resident who regularly takes photos and videos (that I often use) of construction/operations issues that impact residents, asked representatives of Tishman Construction if the security guard at the sites they're building works for them.
After Tishman Senior VP Eric Reid said yes, Bailey asked why a guard told him not to shoot video of the site, even though he was on a public street.

"I will address it with principals for that security firm," Reid said.
Forest City Ratner executive Ashley Cotton, the …

Atlantic Yards/Pacific Park graphic: what's built/what might be coming (post-dated pinned post)

This graphic, posted in November 2017, is post-dated to stay at the top of the blog. It will be updated as announced configurations change and buildings launch. Note the unbuilt B1 and the proposed shift in bulk to the unbuilt Site 5.

The August 2014 tentative configurations proposed by developer Greenland Forest City Partners will change. The project is already well behind that tentative timetable.

The previous graphic, from August 2017 (without the ghost B1)

Barclays Center event June 11 to protest plans to expand Israeli draft; questions about logistics

At right is a photo of a poster spotted in Hasidic Williamsburg right. Clearly there's an event scheduled at the Barclays Center aimed at the Haredi Jewish community (strict Orthodox Jews who reject secular culture), but the lack of English text makes it cryptic.

The website explains, Protest Against Israeli Draft of Bnei Yeshiva Rescheduled for Barclays Center:
A large asifa to protest the drafting of bnei yeshiva in Eretz Yisroel into the Israeli army that had been set to take place this month will instead be held on Sunday, 17 Sivan/June 11, at the Barclays Center in Downtown Brooklyn, NY. So attendees at a big gathering will protest an apparent change of policy that will make it much more difficult for traditional Orthodox Jewish students--both Hasidic (who follow a rebbe) and non-Hasidic (who don't)--to get deferments from the draft. Comments on the Yeshiva World website explain some of the debate.

The logistical questions

What's unclear is how large the ev…

Atlanta's Atlantic Yards moves ahead

First mentioned in April, the Atlantic Yards project in Atlanta is moving ahead--and has the potential to nudge Atlantic Yards in Brooklyn further down in Google searches.

According to a 5/30/17 press release, Hines and Invesco Real Estate Announce T3 West Midtown and Atlantic Yards:
Hines, the international real estate firm, and Invesco Real Estate, a global real estate investment manager, today announced a joint venture on behalf of one of Invesco Real Estate’s institutional clients to develop two progressive office projects in Atlanta totalling 700,000 square feet. T3 West Midtown will be a 200,000-square-foot heavy timber office development and Atlantic Yards will consist of 500,000 square feet of progressive office space in two buildings. Both projects are located on sites within Atlantic Station in the flourishing Midtown submarket.
Hines will work with Hartshorne Plunkard Architecture (HPA) as the design architect for both T3 West Midtown and Atlantic Yards. DLR Group will be t…

Not quite the pattern: Greenland selling development sites, not completed condos

Real Estate Weekly, reporting on trends in Chinese investment in New York City, on 11/18/15 quoted Jim Costello, a senior vice president at research firm Real Capital Analytics:
“They’re typically building high-end condos, build it and sell it. Capital return is in a few years. That’s something that is ingrained in the companies that have been coming here because that’s how they’ve grown in the last 35 years. It’s always been a development game for them. So they’re just repeating their business model here,” he said. When I read that last November, I didn't think it necessarily applied to Atlantic Yards/Pacific Park, now 70% owned (outside of the Barclays Center and B2 modular apartment tower), by the Greenland Group, owned significantly by the Shanghai government.
A majority of the buildings will be rentals, some 100% market, some 100% affordable, and several--the last several built--are supposed to be 50% market/50% subsidized. (See tentative timetable below.)

Selling development …