Tuesday, March 04, 2014

Nets say season ticket prices for next season "remain the same" and "start at $45 per seat." Except this year they were $25.

In their inaugural season, the Brooklyn Nets started season tickets at $15/seat, part of a longstanding--if short-lived--plan to offer 2,000 seats at $15.

In this season, their second, the cost of the least expensive season tickets rose to $25/seat.

Yesterday, the Nets issued a press release, Brooklyn Nets 2014-15 Season Tickets on Sale Now:
Brooklyn Nets 2014-15 season tickets are now on sale. Season ticket prices remain the same from the 2013-14 season and start at $45 per seat. All season tickets come with priority access to purchase seats for the Playoffs...
(Emphasis added)

Indeed, as noted in the graphic below, the cheapest seats, in light blue, orange, and aqua, start at $45.
2014-15 season tickets, 3/3/14
2012-13 prices
Looking more closely

This does not compute.

On the right is a screenshot I took 7/5/12, preceding the inaugural season.

Note that the cheapest seats, again in light blue, orange, and aqua, started at $15.

Below left is a screenshot I took 3/12/13, preceding the current season.

Again, the cheapest seats, in light blue, orange, and aqua, started at $25.

So far, the team's press release was picked up by NetsDaily and The Brooklyn Game, and tweeted by a beat reporter or two.
2013-14 prices
On NetsDaily, some fans expressed scorn about buying season tickets, because cheaper seats are often available on the resale market, and they lose money if they try to re-sell tickets.

(I've written about how the Nets practice dynamic pricing, changing the price for certain games.)

And some scorned Nets CEO Brett Yormark for saying they "fully anticipate being in the Playoffs," after previously expressing championship aspirations.

But there's a more fundamental criticism.

The Nets aren't telling the truth.

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