Atlantic Yards down the memory hole: subway naming rights in the Times, cheery news in the Brooklyn Paper
From a New York Times article today headlined M.T.A. Considers Selling Rights to Name Subway Stations:
Unanswered was why Forest City spent the monty, but, as I wrote in my analysis of the MTA negotiations, it was understandable that, without a Gehry arena and the attendant delays, the developer was under pressure to adjust the deal.
The authority experimented with station naming rights in 2009, when the confluence of stops at Atlantic Avenue, Pacific Street and Flatbush Avenue in Downtown Brooklyn was renamed āAtlantic Avenue-Barclays Centerā as part of a 20-year, $4 million sponsorship deal.An initial version of the article credited Barclays for buying the sponsorship, but after I pointed out on Twitter that it was Forest City Ratner, it was fixed, with a link to previous Times coverage that identified Forest City as the buyer..
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The Brooklyn Paper down the memory hole
There's a cheery article on the Brooklyn Paper website headlined Greenmarket sprouts at the Barclays Center. There's also a big ad in the current issue for the Nets. But there's been no coverage of the lawsuit filed against the Atlantic Yards modular plan. Wonder why.
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