The authority experimented with station naming rights in 2009, when the confluence of stops at Atlantic Avenue, Pacific Street and Flatbush Avenue in Downtown Brooklyn was renamed “Atlantic Avenue-Barclays Center” as part of a 20-year, $4 million sponsorship deal.An initial version of the article credited Barclays for buying the sponsorship, but after I pointed out on Twitter that it was Forest City Ratner, it was fixed, with a link to previous Times coverage that identified Forest City as the buyer..
Saturday, July 20, 2013
Atlantic Yards down the memory hole: subway naming rights in the Times, cheery news in the Brooklyn Paper
From a New York Times article today headlined M.T.A. Considers Selling Rights to Name Subway Stations:
Unanswered was why Forest City spent the monty, but, as I wrote in my analysis of the MTA negotiations, it was understandable that, without a Gehry arena and the attendant delays, the developer was under pressure to adjust the deal.
The Brooklyn Paper down the memory hole
There's a cheery article on the Brooklyn Paper website headlined Greenmarket sprouts at the Barclays Center. There's also a big ad in the current issue for the Nets. But there's been no coverage of the lawsuit filed against the Atlantic Yards modular plan. Wonder why.