Thursday, October 11, 2012
Barclays Center ad: "Extraordinary entertainment has a new home" (vs. "a venue for amateur athletics," etc.)
Remember how, in a May 2004 flier promoting Atlantic Yards, the arena was promised as a "venue for amateur athletics, graduations, the circus and other family-friendly events"?
Now, as shown (below) in reputational ads appearing in magazines like the New Yorker and New York, the Barclays Center is billed as the home of "extraordinary entertainment."
(Other advertising, in newspapers and weeklies like Time Out New York, is aimed to sell tickets.)
See Michael D.D. White's argument in Noticing New York that, even with the high prices for events at the Barclays Center, the arena tickets benefit from a significant subsidy. (I think his calculations can be debated, but the general point is sound.)