As the notion of Nets fandom gets ventilated, one fan reports: season tickets next year will cost two to three times more

Who Are the Brooklyn Nets Fans?, asked Cam Wolf for GQ 5/20/21, with the subheading "The Nets have assembled one of the most talented teams in NBA history. Does anyone care?"

The article referenced embarrassingly mild support during the 2014 playoffs, and subsequent, ongoing disparagement from the sports press. The summary:

The Nets fanbase is a piecemeal bunch that includes locals, Knicks converts tired of the team’s owner James Dolan, and NBA star-followers and League Pass-jumpers, the sort of folks who merely want to watch an entertaining and winning product.

Notably:

One quirk of the modern NBA is that plenty of fans, like Patarata, seem to have internalized Jerry Seinfeld’s famous gripe that rooting for a sports team is like rooting for laundry. Instead, they follow stars—and in Harden, Kevin Durant and Kyrie Irving, the Nets have three. That means the Nets are, technically speaking, popular. The team’s jerseys are the second best-selling in the NBA, and the team’s Instagram page is followed by three million people—more, as salty Nets fans are quick to point out, than the crosstown rival New York Knicks. Television ratings for Nets games have doubled compared to last year. But those are merely statistics. Stealing the heart of New York—and cultivating local fans—remains the Nets’ greatest challenge.

So there are some celebrities, like Ethan Hawke, and an institutionalized section for vocal fans, called the Brooklyn Block but better known as the Brooklyn Brigade.

The Nets are 2-1 against the Boston Celtics in the first round of the playoffs, hobbled slightly by the loss, for the series at least, of key cog Jeff Green. If the Nets do win a championship--hardly guaranteed, but they're in the top tier--fandom will boom, and some Knicks fans will pay their respects.

Here's coverage, and discussion, on NetsDaily, with a lot of fans righteously standing up.

A discussion about prices

One commenter, anothernetsfan, observed:

Unfortunately I don't know if i'll be a fan for much longer
Not sure if others can relate. Been a season ticket holder since NJ days (greater than 10 years).
Never asked for a discount when the team sucked. Renewed each and every year the whole way through, even before they got KD. Renewal pricing just came back at 2-3x last year. It’s insulting and reminds me, they don’t really care about long-term fans. It’s just money in the seats and a business.
Frankly, shocked me awake and realized it’s just a business to the owners. There’s no loyalty whatsoever.

(Emphasis added)

Others pointed out that he should expect increases, given the salaries absorbed by team ownership, while others suggested long-term fans deserved some discount

His response:

Yes, having overpaid for season tickets in support of the team, I DID in fact feel entitled to have some reciprocation when the team was good. Obviously, I read the relationship wrong. It’s a business and and they are here to make money. And like any customer I should also be spending my dollars wisely and making the maximizing my enjoyment versus playing into some arbitrary emotional attachment. So agreed on that point. I have no entitlement.

I suspect that pricing is always variable, and the likelihood of a title was baked into that pricing. If the Nets falter, perhaps they'll be more flexible.