After selling only a handful of apartments over the past few months, Greenland Forest City Partners is switching up the marketing team at 550 Vanderbilt Avenue, the first condominium at the Pacific Park megadevelopment in Brooklyn.
The developers have replaced Corcoran Sunshine Marketing Group with Nest Seekers International’s Ryan Serhant, they said Tuesday. The 278-unit building — which launched in 2015 — is 65 percent sold.
“We were interested in making a change and trying something new and fresh,” said Forest City Ratner CEO MaryAnne Gilmartin, who called the split with Corcoran “amicable.”
Between June 2015 and June 2016, Greenland Forest City — a partnership between Forest City Ratner and Greenland USA — sold 140 condos at 550 Vanderbilt. But over six months that followed, they sold just 27.
Also, it's interesting that, among the 100-plus units for sale, the value exceeds $200 million, which is more than half the value of the building. In other words, many of the biggest, most expensive units have yet to sell.
“What’s great now is that people can actually see the building,” Serhand told the Real Deal. “This is the first opportunity to live inside a 8-acre park — that’s what Pacific Park is. Green space surrounds these buildings."
Here's what an adjoining space looked like in June.