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Barclays Center holding ticketed press conference Thursday for boxing match (marketing!)

A message circulated Friday from the Barclays Center:
I wanted to send along an update as we have added an event taking place next Thursday, July 13 at 7:00PM. The attachment reflects this addition.
Barclays Center will be part of the Mayweather vs. McGregor World Tour, hosting the only press conference on the East Coast where the two fighters will face off in person in advance of their matchup on August 26. Complimentary tickets to the press conference are available now on Ticketmaster (follow this link) on a first-come, first-served basis.
As of yesterday morning at 9 am, there were no tickets available, as the announcement had already been circulated to the press.

The rationale

The New York Post's George Willis, writing 7/7/17, suggested:
The fight could be a snooze, but the press conferences should be memorable. Floyd Mayweather and Conor McGregor, two of the biggest showmen in sports, will share the stage during a four-city press tour that begins Tuesday in Los Angeles with a stop in Brooklyn on Thursday.
Boxer Mayweather is leaving retirement to fight, and MMA champion McGregor is changing sports, thus making him an underdog. More press conferences are being held in Toronto and London. Writes Willis:
Brett Yormark, the CEO of Brooklyn Sports & Entertainment, has spent recent years building a strong boxing presence at Barclays Center and sees nothing but benefits to hosting the Mayweather-McGregor presser.
“I think it’s terrific for the sport of boxing,” Yormark said. “I’m a purist, but I’m also a marketing guy.... I don’t necessarily look at it as a boxing event. I look at it as a major event. We’re all in the big-event business and this is a major event that’s taking up space in newspapers and is the talk on social media."
 The July schedule updated