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The 2017-18 Nets: "Effort Means Everything" and "We Go Hard"

In 2013, Nets/arena CEO Brett Yormark famously said, "Nothing but a championship is going to be accepted." (That was right about the time Jay-Z was selling his fractional share in the team.)

Yormark soon modulated that to, "We're on a championship journey." They didn't get very far.

Now, as the screenshot below (from the Nets web site) suggests, featuring new Net D'Angelo Russell, "Effort Means Everything," a signal that the Nets are modulating expectations regarding their rebuilding process, which, though finally quite savvy, won't bear fruit for a while.

But "We Go Hard." And that, of course, recalls a lyric from Jay-Z himself, when he claimed, "Now when I bring the Nets, I'm the black Branch Rickey." Oh sure.