Yormark soon modulated that to, "We're on a championship journey." They didn't get very far.
Now, as the screenshot below (from the Nets web site) suggests, featuring new Net D'Angelo Russell, "Effort Means Everything," a signal that the Nets are modulating expectations regarding their rebuilding process, which, though finally quite savvy, won't bear fruit for a while.
But "We Go Hard." And that, of course, recalls a lyric from Jay-Z himself, when he claimed, "Now when I bring the Nets, I'm the black Branch Rickey." Oh sure.