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Visiting the branded Barclays Center plaza on the night of the NBA Draft

Remember, the plan to keep the Barclays Center plaza "permanent open space" positions it as a public amenity, rather than a branded business deal, since the official name is the Resorts World NYC Casino Plaza.

While it has some value to the public at large, the plaza is not only a revenue opportunity for the arena operators, it's also a key safety valve for arena attendees, as noted by the modified tailgate party before an Islanders playoff game in April.

NBA draft time

Indeed, as I was reminded when I visited the plaza Thursday to shoot a few photos on the evening of the NBA draft, it's also an extension of arena activities.

After walking up the stairs--branded with a Resorts World Casino ad--visitors encountered an NBA-branded Draft16 backdrop, branded with sponsor State Farm, for photos.

A State Farm advertisement blinked from the oculus. And a red State Farm booth occupied plaza space that ticketed attendees would pass. (The scalpers murmuring entreaties to buy and sell tickets, however, were an unofficial presence on the plaza.)