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Atlantic Yards/Pacific Park graphic: what's built/what's coming + FAQ (pinned post)

550 Vanderbilt, in Prospect Heights or "Brooklyn's newest neighborhood"?

Note the Instagram post below Pacific Park Brooklyn stating how the 550 Vanderbilt condo is in Prospect Heights.

It is, of course, but why does the developer's p.r. claim that Pacific Park is "Brooklyn's newest neighborhood" and 550 Vanderbilt is located "between" Prospect Heights and other neighborhoods?

A photo posted by Pacific Park Brooklyn (@pacificparkbk) on