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#HelloBrooklyn: get used to new Nets tag line and promotional phrase

After all the hype in the last few days regarding the Nets' last home game in New Jersey (they still go on the road), after that game, the Nets moved directly into Brooklyn mode.

The graphic at right appeared on the Nets' web site, and Nets/Barclays CEO Brett Yormark and others began tweeting with the #HelloBrooklyn hashtag.

Advertising campaign

And that helps explain the advertising campaign going on around Brooklyn, including the photo below, taken at Maimonides Medical Center.