The Brooklyn move, the brand, and Yormark's talk of the home court advantage

From a 4/19/12 Daily News Sports article headlined NY Knicks fans take over Prudential Center leaving NJ Nets at home-court disadvantage:Nets CEO Brett Yormark vows that crowds will support Nets once team moves to Brooklyn:

“The nights where there are more fans for the opposing team than ours won’t happen in Brooklyn,” Nets CEO Brett Yormark told the Daily News. “We’ll have diehard fans that are going to grow up as Brooklyn Nets fans.”

Linsanity demonstrated the enormous depth of the Knicks’ support, and Wednesday night’s blue parade was further evidence. But Yormark, citing the power of Brooklyn, said he isn’t concerned about snatching New York fans.

“Brooklyn, with 2.6 million people, they want their home team,” Yormark said following three home games — against the Celtics, Heat and Knicks — that brought a lopsided amount of support for the opposition. “The brand Brooklyn has incredible power. It truly does. And wearing Brooklyn on our jerseys is going to mean a lot to everybody in that borough.

Well, I don't doubt that a good number of kids will grow up as Brooklyn Nets fans, or that a good number of people want a "home team." There's something tribal about sports, even if, as Jerry Seinfeld would put it, "you're actually rooting for the clothes."

Yormarketing

But Yormark is just Yormarketing when he says, "And wearing Brooklyn on our jerseys is going to mean a lot to everybody in that borough."

Not if you keep sacrificing part of the community, as shown on Atlantic Yards Watch.

Let's check in with Yormark, on Twitter:

Then again, even people going to the arena may raise an eyebrow:

Also note the responses, on Twitter, to Yormark