Sunday, April 15, 2012

KPMG and Barclays: synergy beyond Atlantic Yards

For Atlantic Yards watchers, there's something quite synergistic about this photo of golfer Phil Mickelson, who "represents KPMG on Tour in the U.S. and across the globe."

Here's the consulting company's blurb:
Just knowing how won’t get the job done in a complex environment. You also need the passion to excel—to harness what you know against every challenge. Every time. That’s the kind of drive that puts Phil Mickelson atop the leaderboard. And leads KPMG to provide clear, actionable advice to our clients around the world.
It’s that simple.
Such clear, actionable advice--er, fuzzy math--helped the Empire State Development Corporation tell the public and courts that it was realistic to get the entire Atlantic Yards project, including the market-rate housing, built in a decade.

And, of course, Barclays, which now sponsors numerous sporting events, bought naming rights to the Atlantic Yards arena.

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