Sunday, November 13, 2011

Journalism or advertising? Daily News promotes next Nets promotional event for new mobile marketing tool, claims "luxury suites are already half-gone"

There's another piece of journalism-as-advertising in today's New York Daily News, headlined NBA lockout aside, Nets working hard to sell New York on next season's team, Barclays Center & Brooklyn.

What's the mark of success? "About 50% of their 100 suites — average price $250,000 — are already sold," declares the Daily News. The headline deck states "luxury suites are already half-gone."

Except that was the approximate number in July, too.

More puffery

The other piece of news? A preview of a media event:
On Tuesday, the Nets roll out their latest fan-friendly attraction: “The Experience,” a state-of-the-art, interactive, souped-up and hooped-up mobile marketing tool.

The 40-foot-long trailer, with hardwood floors inside and a rooftop deejay booth, offers fans everything from a touch of Nets history to a chance to buy gear to an opportunity to fire jumpers at a regulation-height hoop.

Music pumps from speakers up high, while the trailer’s back end is set up to serve food and drinks to fans — just around the corner from an electronic scoreboard.

...Nets General Manager Billy King and Brooklyn Borough President Marty Markowitz will unveil “The Experience” on the plaza outside Borough Hall.
How often has the Daily News covered, say, Brooklyn Borough President Marty Markowitz's dishonest shilling for Forest City Ratner's effort to recruit Chinese immigrant investors seeking green cards? Never.

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