Developer Bruce Ratner thinks he has found a solution to the city's vexing housing shortage and wants to showcase the answer at his massive Atlantic Yards project in Brooklyn.That suggests Ratner's motivation is civic virtue of some kind. It's a business, man.
Developer Bruce Ratner was desperate to cut costs at his massive Atlantic Yards project in Brooklyn and is taking the risky step of building modular housing, which if it works, might be a solution to the city's vexing housing shortage.Positioning
The article quotes Ratner as saying, “At this point, we are pursuing the prefabricated model.”
What does that mean? That at another point they might be.
After all, as Crain's failed to point out, Ratner doesn't have a factory going yet.
Would anyone take a bet that union concessions might get the first tower built via conventional means?