Monday, October 26, 2009

What happened to the Haier deal to be a founding partner at the Barclays Center?

On 6/19/09, the New York Times's City Room blog reported on "another lucrative sponsorship deal [for the Barclays Center], with Haier, the giant appliance manufacturer from China," which was "expected to be announced within the next several days."

"Nothing is ready to be reported,” Nets CEO Brett Yormark said, and he was right. That deal, which would have made Haier the ninth founding partner, or sponsor, for the arena, was never announced.

Indeed, a 9/16/09 Barclays Center press release about suite sales stated:
The Barclays Center currently has eight Founding Partners, including ADT, Anheuser- Busch, Cushman & Wakefield, EmblemHealth, MGM Grand at Foxwoods, MetroPCS Communications, Jones Soda Co., and Phillips-Van Heusen.
Curiously enough, on 12/2/08, in a WFAN interview, Yormark claimed there were nine founding partners.

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