The New Jersey Nets have renewed deals with 20 corporate sponsors and signed agreements with 10 new partners in moves that will generate $4.5 million annually.
On the other hand, ticket revenues plummeted last year by nearly a third, thanks to discounts and giveaways, and it looks like the pattern will continue.
After all, as the advertisement (right) in the Newark Star-Ledger shows, the Nets and the newspaper have agreed to a deal in which $100 buys four preseason tickets with a face value of $25, plus four hot dogs and soda, and four ticket vouchers to a regular season game.
Netstoberfest in Newark
Meanwhile, as a prelude to the two exhibition games at the Prudential Center in Newark, the Nets are sponsoring a Netstoberfest (why not just a "Nets Octoberfest"?) on October 7 outside the facility.
The Nets' marketing arsenal can adjust to any situation. In other words, should the Nets happen to relocate to Newark, whether temporarily or permanently, expect more such fests.