Friday, December 12, 2008

The $1 hot dog? Not at the Izod Center--not even close

Last month, New Jersey Nets CEO Brett Yormark was interviewed by the unskeptical Alexis Glick of Fox Business News.

When Glick asked how the cost to take a family to a sporting event could be made more affordable, Yormark replied thusly:
Well, the NBA has been very proactive in providing opportunities for anyone to come see an NBA game. There are teams out there that have tickets priced at 5, 10, and 15 dollars. There are opportunities to go to the concession stand and buy a hot dog for a dollar now. And all that is an opportunity to bring in as many people as possible.

He cleverly avoided saying whether that dollar hot dog was available at a Nets game. (Maybe in Oklahoma City?)

I pointed out that the November 2007 Team Marketing Report, which had the Nets at #7 in the NBA in Fan Cost Index, placed the price of a hot dog at $3.75.

My bad.

I checked out the Izod Center on Wednesday night. A hot dog now costs $4.25.

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