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NY Post "advertises" penthouse at 550 Vanderbilt

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Well, some real estate "news" is pretty hard to distinguish from advertising. Consider this 9/19/18 New York Post article, Brooklyn penthouse aims to shatter neighborhood record:
A four-bedroom penthouse at Brooklyn’s 550 Vanderbilt will be hitting the market for $7.71 million, a record for the Prospect Heights neighborhood.
The building is part of the 22-acre Pacific Park development near Barclays Center, which will include open lawns, basketball courts, dog runs and more.
The 2,969-square-foot penthouse comes with 2,440 square feet of outdoor space, along with ceilings over 10 feet high, wide-plank oak floors, oversize windows and a chef’s kitchen.
Real Simple is transforming the penthouse into its first Idea House, where top interior designers and home organizers will showcase DIY organizing strategies in each room. 
How can it be than an apartment "aims to shatter neighborhood record"? It's not like an inanimate object has agency.

There's even an anonymously sourced not-so-related claim, of course buttressed with a photo, that celebrity Common toured "a 550 Vanderbilt maisonette," which is a unit with street-level private entry, quite different from a top-of-building penthouse.

And who might we attribute all this to? It's not totally clear, but I wouldn't bet against crediting someone connected to the final line of the article: " Ryan Serhant of Nest Seekers International is managing sales."