To help make its case publicly, the group has enlisted the powerhouse political firm SKDKnickerbocker, whose officials have factored in the presidential campaigns of John Kerry and Barack Obama and the successful effort to redevelop the Atlantic Yards in Brooklyn over community opposition there.They keep getting it wrong. It's impossible to say "redevelop the Atlantic Yards" because "Atlantic Yards" never existed in the first place: it was a branding name for a proposed, and now partly enacted, development project. (I wrote about this in May 2006 and again in January 2009.)
Atlantic Yards was a cobbled-together site including railyard, public streets, and private property. (Some, actually, is still private.)
The irony, which reinforces my point, is that the imaginary place "Atlantic Yards" no longer even exists. Last year, the new owners renamed the project Pacific Park, and evidence suggests they did so in part to shake the controversy over the name Atlantic Yards.