Daily News "learns" that Islanders billboards coming tomorrow; WPIX promotes arena craft beer festival

Lots of news outlets publish items that are variations of press releases, but there does seem to be a pattern in which entities associated with the Barclays Center participate.

Yesterday, the Daily News (sponsor of the arena plaza) reported, in New York Islanders billboards roll out in Brooklyn, their new home:

Billboards touting the borough’s newest sports heroes, the New York Islanders hockey team, are going up Monday across the borough, the Daily News has learned.
The “Tradition’s New Home” campaign by Barclays Center, which will be the Isles’ home ice starting this upcoming season, will featuring 20 billboards spotlighting a storied history that includes four Stanley Cup championships.
Some of the billboards feature the team’s stars, including captain John Tavares and defenseman Johnny Boychuk.

Now, how do we think the Daily News "learned" that--through some aggressive application of reporting chops or rather an arena handout?

A 8/25/15 "PIX11 report", TAPPED: The Ultimate Craft Beer Festival at Barclays Center, informed us:

Making its Brooklyn debut Oct. 25, TAPPED: The Ultimate Craft Beer Festival will feature more than 100 craft beers, wines and cider tastings.
Craft connoisseurs — and casual fans alike — can sip their way through two sessions on Oct. 25. The first session runs from 12:30 p.m. to 3:30 p.m. and or the second runs from 5 p.m. to 8 p.m.
Sunday football games will be shown on TVs throughout the arena and interactive games including corn hole, beer pong and Jenga will be available.
Tickets go on sale at 10 a.m. Thursday, Aug. 27, but PIX11 News viewers have special pre-sale access to the passes.
Use the code “PIX11” to get your tickets early. Pre-sale starts 10 a.m. Wednesday, Aug. 26, and ends 9:59 a.m., Thursday, Aug. 27.
Click here to purchase the 12:30 p.m. TAPPED Session, or click here to purchase the 5 p.m. TAPPED Session.

Ok, that's marketing. Remember, WPIX has a studio inside former retail space at the arena.