Skip to main content

Featured Post

Atlantic Yards/Pacific Park graphic: what's built/what's coming + FAQ (pinned post)

Whatever happened to "Tenacious B"?

A Crain's New York Business profile of developer Bruce Ratner that emerged Sunday was headlined "Tenacious B," a moniker that drew some criticism and scorn (see AYR, DDDB, Curbed).

Now, as the second item indicates, the headline's been changed, and Ratner no longer sounds like a rapper (or comedic rock band). Odd.

Comments

  1. The reason could be much more humdrum. Search engines don't appreciate whimsical headlines. An article's placement in results tends to be better with a keyword-packed headline.

    ReplyDelete
  2. Fair enough. If that's the headline in print, then it remains.

    But they should've kept some reference online to the original headline.

    ReplyDelete

Post a Comment