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So, the Nets are the metro-area exception, giving tickets away

In a piece yesterday on public radio's The Takeaway headlined Sports teams slash ticket prices to keep fans, Jeff Beresford-Howe observed the extent to which teams nationally are desperately trying to fill seats, and offered a contrast: "The extent to which none of this has reached New York yet is remarkable."

Well, as DDDB and many others would point out, it sure has reached the New York metro area, where the Nets are actually giving tickets away--and even giving away corporate sponsorships, in a scheme NLG deems worthy of The Office.

On Wednesday night, the Izod Center was barely half-full, as the Nets drew an announced 10,138 for a game against the Toronto Raptors. Photos suggest the arena was even more empty.

Update: The New York Times this morning reports that the Knicks, indeed, are getting on the discount bandwagon--though, I'd point out, a 40% discount is not the same as a freebie.