A gripe grows in Brooklyn
In the Dec. 28 profile of New Jersey Nets CEO Brett Yormark ("Nets executive promotes New Jersey while selling Brooklyn," Dec. 28) , Yormark implausibly contends that I "totally sold [him] on the Ratner project," the plan to build an arena complex in Brooklyn.
Rather, New Jersey guy Yormark hired me, a Brooklyn tour guide, in an effort to show his future employer, Nets principal owner Bruce Ratner, that, along with having strong qualifications in the sports marketing business, he'd made a modest effort to understand Brooklyn.
The article claims that Yormark "hired a tour guide for a fairly large sum." Yormark's memory is faulty. The sum was about $100 and we spent less than two hours; he didn't have the time to get out of his vehicle, for example, to see Prospect Park.
At that time, the Atlantic Yards project had not gone through any public evaluation, and I knew relatively little about it. Yormark's certainty that the project would be officially approved helped provoke me into later launching a watchdog blog about it.
-- Norman Oder, Brooklyn