Friday, July 29, 2016

Monetizing Dean Street loading dock: VIP ticket packages to Barclays Center now include below-arena parking (what could go wrong?)

An announcement from Arena Digest headlined Fan Experience Options Added to Barclays Center tells us:
A partnership between Brooklyn Sports & Entertainment (BSE) and QuintEvents will result in some new fan experience options at the Barclays Center. The pairing of the two sides is expected to lead to the implementation of customized event offerings.

Across all of its platforms, BSE will work with QuintEvents to deliver unique experience packages. In addition to sporting events, BSE will leverage its Brooklyn Direct programming division to bring fans closer to exclusive artists at Barclays Center.

Fans can visit BSEexperiences.com to view select BSE Experiences for BROOKLYN BOXING™ events,BROOKLYN HOOPS™college basketball games, Brooklyn Nets games, special events, and concerts, including Barbra Streisand’s return home toBrooklyn onAug. 11 and 13. Experience packages will include a variety of special perks such as walking to the ring with top boxers, such as World Middleweight Champion Daniel Jacobs; private sound checks for shows booked through BSE’s Brooklyn Direct programming platform; exclusive artist meet & greets; parking where celebrities park; one of a kind experiences with Nets players, Islanders legends, and college basketball coaches and personalities; VIP dinners; and access to private entrances.
(Emphasis added)

Access to the loading dock

OK, let's go to that QuintEvents link.

For the Platinum VIP price of $6,990 per person, a huge Barbra Streisand fan can get front-row seats, a pre-concert VIP dinner, a meet & greet with Barbra her self, and the opportunity to drive in to the Dean Street loading dock elevator and go down stairs to park at the event level.

What could go wrong?

Surely, as per the last nearly-four years, all vehicles entering the loading dock will be carefully coordinated by a dispatcher.

There will be “a secured, private, web-based scheduling system,” top manager Steve Rosebrook said in 2012. “If you're not scheduled to come into the building, you're going to get turned away.”

Or, as it's happened, they idle on Dean Street, blocking traffic. Last November, I reported, with video, how congestion on Dean caused by a vehicle waiting for the loading dock caused vehicles to drive on the sidewalk.

Nicole Jordan of Empire State Development, the state authority overseeing and shepherding Atlantic Yards Pacific Park,offered an explanation that conveyed apology without penalty.

"I was informed by Barclays that there was a miscommunication somewhere between the loading dock downstairs and staff at street level managing vehicle intake. Barclays recognizes that this condition is unacceptable and is working internally to eliminate congestion build up on the arena block."

Now, they're adding to the potential for congestion.

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