Tuesday, March 27, 2012

"Jersey Strong, Brooklyn Ready"? Nets' focus on Brooklyn has its drawbacks, scribe says

How well is the Nets' "Jersey Strong, Brooklyn Ready" slogan working? Not so well.

Wrote New York Daily News beat reporter Stefan Bondy 3/24/12:
With injuries and long losing streaks mounting, the Nets have looked increasingly unmotivated and resigned to losing - an offense more understandable considering their lame-duck status in New Jersey, the lack of support at the Prudential Center and the constant focus on Brooklyn.

Thirty-five years in New Jersey is coming to a fitting, anonymous end.
Bondy tweeted last night:
Theres a marketing movement and nonstop talks about Brooklyn while most of players are on expiring deals. Tough circumstances for a coach
Treating fans like celebrities

Meanwhile, Nets/Barclays Center CEO Brett Yormark is focusing on Brooklyn. "I had a meeting with Jay-Z six months ago," he told Sports Business Journal, according to NetsDaily. "He said your goal is to make sure that everyone leaves feeling like they were a celebrity that night."

Presumably that includes constant arena noise and promotions.

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