Monday, March 05, 2012

Barclays Center begins new marketing plan; Post says it's supposed "to sell Brooklyn as much as basketball;" includes images of non-existent towers

A new “seven-figure” Barclays Center marketing push, according to a New York Post Business page article today, "is part of a plan to sell Brooklyn as much as basketball."

I'm not so sure, as the ad, seen in today's New York Daily News (but not the Post or Times, yet), seems to be selling events more than location. It includes images of three non-existent towers ringing the arena. And it makes no mention of the "community involvement" touted in a Barclays Center video.


The Post, in Brooklyn stars in Barclays Center ad push, credits the campaign to Steve Stoute’s ad agency Translation, with billboards and subway aids aimed for Brooklyn, Manhattan and parts of Queens, plus newspapers and radio advertising:
With the clock counting down to its official opening, Barclays Center is casting a wide net to lure sports and entertainment seekers to Brooklyn.
Beyond basketball, a new ad blitz for the 18,000-seat arena, which will bring the New Jersey Nets to downtown Brooklyn, will give equal billing to the arena’s other attractions.
The first ad in the “In Brooklyn” campaign will tout college basketball, boxing, concerts and family-friendly shows like the circus, in addition to the arrival of the Nets, when it kicks off today.
That's more press release than article. What about trying to analyze the content of the ads?

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