Wednesday, November 11, 2009

Whatever happened to "Tenacious B"?

A Crain's New York Business profile of developer Bruce Ratner that emerged Sunday was headlined "Tenacious B," a moniker that drew some criticism and scorn (see AYR, DDDB, Curbed).

Now, as the second item indicates, the headline's been changed, and Ratner no longer sounds like a rapper (or comedic rock band). Odd.

2 comments:

  1. The reason could be much more humdrum. Search engines don't appreciate whimsical headlines. An article's placement in results tends to be better with a keyword-packed headline.

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  2. Fair enough. If that's the headline in print, then it remains.

    But they should've kept some reference online to the original headline.

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