Saturday, November 07, 2009

Nets: come meet injured players (it was their idea!)

The Nets' marketing efforts, which include advertising on practice jerseys and a reversible jersey promotion, have gotten a bit more desperate, which is not surprising, given that they're the National Basketball Association's only winless team and playing in an inaccessible, lame-duck arena.

From Julian Garcia in the New York Daily News's InterNets blog:
The team sent out a release a little while ago that says Nets players not in uniform for tomorrow night's home game at the Meadowlands will visit restaurants, lounges and other areas at the IZOD Center to meet and greet fans. And considering the state of the Nets right now, we're not talking about a bunch of scrubs who will be out there pressing the flesh.

...Usually, CEO Brett Yormark is behind these types of ideas, and he's often quoted in the releases. But president Rod Thorn is quoted in this one, which could be an indication of just how concerned the Nets are that their 0-5 start is affecting fans' interest in the team, which already has one foot in Brooklyn.

"If our players can't be on the court due to an injury, they still want to be visible and engage with the fans in the arena," said Thorn.
(Emphasis added)

Of course they do. I'm sure it was their idea. Or Thorn's. Not that he's made a practice of it during his long basketball career.

1 comment:

  1. oh, what levels a team will stoop to in order to capitalize on the most corrupt backroom, sweetheart arena deal - $1 per year rent @ barclays center plus massive taxpayer subsidies - in nba history

    ReplyDelete