From Julian Garcia in the New York Daily News's InterNets blog:
The team sent out a release a little while ago that says Nets players not in uniform for tomorrow night's home game at the Meadowlands will visit restaurants, lounges and other areas at the IZOD Center to meet and greet fans. And considering the state of the Nets right now, we're not talking about a bunch of scrubs who will be out there pressing the flesh.(Emphasis added)
...Usually, CEO Brett Yormark is behind these types of ideas, and he's often quoted in the releases. But president Rod Thorn is quoted in this one, which could be an indication of just how concerned the Nets are that their 0-5 start is affecting fans' interest in the team, which already has one foot in Brooklyn.
"If our players can't be on the court due to an injury, they still want to be visible and engage with the fans in the arena," said Thorn.
Of course they do. I'm sure it was their idea. Or Thorn's. Not that he's made a practice of it during his long basketball career.