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It's a business: Nets trade Jeremy Lin (international media magnet), Isaiah Whitehead (Coney Island native)

NetsDaily reported:
In a series of post-midnight tweets Friday, Adrian Wojnarowski reported that Sean Marks has ended the Nets backcourt logjam, added two bigs, a first rounder in next year’s draft and two second rounders in 2020 ... all of it without cutting into their 2019 cap space.
Bottom line: The Nets traded Jeremy Lin and Isaiah Whitehead in two interrelated moves, dealing and swapping second rounders with Atlanta and engineering a salary dump that have them taking on Kenneth Faried and Darrell Arthur in exchange for the two picks.
It may be a smart move in building a roster, but, again, it's another sign that basketball is a business.

Lin was a fan favorite and an international media magnet, and even ownership by Joe Tsai (minority owner now, slated to be majority), who calls Lin his favorite player, didn't stop the trade.

Whitehead was born and raised in Coney Island, and could play in his home borough and link to that Coney basketball tradition.

None of that necessarily counts in the front-office chess game.