Yormark suggests Nets may play in Russia, India (EB-5?); Nassau naming rights coming; ESports to Barclays?
In a discussion with a British sports business publication last week, Brett Yormark hinted that the Nets could be headed to Russia or even India next year, presumably in preseason, adding that he's already spoken to the NBA about it."Note that the team's previous trips (2010, 2014) to China were not only part of an NBA effort but also connected with arena developer Forest City Ratner's efforts to recruit immigrant investors willing to offer a cheap loan in exchange for a green card under the federal government's loosely regulated EB-5 program (in which each investment purportedly creates 10 jobs).
...The NBA has identified both countries as priorities for its international marketing effort. Yormark provided no further details.
"I'm very conscious of my personal brand and I think I reinvented my personal brand as my career has grown. In Jersey, not that I was about 'more is more," but we were in survival mode. So my brand had a different meaning in Jersey. In Brooklyn, it's changed. I think as you grow in your career, and you entertain different environments, your personal brand goes along with it. As we've positioned ourselves as a premium product in Brooklyn, as we've taken the 'less is more' philosophy, that's had a little bit more of a rub off on my brand."Actually, the Nets might be said to be in survival mode today, as well.