"Roof sponsorship signage" coming to Barclays Center: does Forest City's plan meet Design Guidlines?
Guess what: "roof sponsorship signage" is coming to the Barclays Center, according to the latest two-week Atlantic Yards Construction Alert , released yesterday by Empire State Development Corporation (ESDC) after preparation by Forest City Ratner. Preparation for the installation of the signage will begin this week or next, according to the document, which does not explain the nature and extent of such signage. I've asked for more details; for example, will it look like the rendering above right, released in early 2010, announcing the Barclays Center? Either way, however, roof signage was never officially permitted. So it should be seen as a multi-million-dollar giveaway. Raising the question in 2010 I reported 3/8/10 that rooftop Barclays Center logo that appeared in the latest arena rendering arena seemed to violate the Design Guidelines as stated in the Final Environmental Impact Statement (FEIS) issued by the ESDC. Asked in March 2010 if the pictured