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New commercial to follow "Jay-Z's rise from selling CDs out of the trunk of a car "

Relying on a behind-the-paywall WWD article, New York Magazine reports:
Jay-Z's forthcoming commercial will be called "From Marcy to Madison Square," and show black-and-white footage that follows Jay-Z's rise from selling CDs out of the trunk of a car in Marcy Projects in Bedford-Stuyvesant to headlining concerts at Madison Square Garden. It'll reportedly air on MTV, BET, and TNT during NBA basketball games.
Um, I thought Jay-Z's rise relied less on selling CDs than other product.

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