New commercial to follow "Jay-Z's rise from selling CDs out of the trunk of a car "

Relying on a behind-the-paywall WWD article, New York Magazine reports:

Jay-Z's forthcoming commercial will be called "From Marcy to Madison Square," and show black-and-white footage that follows Jay-Z's rise from selling CDs out of the trunk of a car in Marcy Projects in Bedford-Stuyvesant to headlining concerts at Madison Square Garden. It'll reportedly air on MTV, BET, and TNT during NBA basketball games.

Um, I thought Jay-Z's rise relied less on selling CDs than other product.